About
Writing

Focusing on prose which explores and illuminates the extraordinary in the lives and work of ordinary people, internationally published freelance writer/editor Lisa Jo Lupo (nee Lisa Goetz) has covered exhibits and entertainment, cockroaches and mice in pieces ranging from magazine articles and corporate newsletters to commemorative reflections.
Lisa has more than 20 years experience in business communications, newspapers and magazines; a BA in Journalism from The Ohio State University; and a passion for creative writing. She has been recruited, engaged and commended for her thoroughness, organization and beautiful wordswords which pull in the reader, strike the emotions and provide new understanding, knowledge or need.
I welcome you to my website and look forward to hearing from you!
Experience
Independent writer and consultant (2003 present) I blend my innate skills as a writer with my diversity of experience to make every piece an experience for the reader.
GIE Media (2004 - present) Managing Editor, QA (Quality Assurance & Food Safety); Contributing Editor, PCT (Pest Control Technology) Starting as a contributing writer to both publications, I now manage the publication of QA magazine; am responsible for its feature articles and sourcing and visiting of Cover Profiles; and developed and lead the QA Advisory Board.
Exhibitgroup/Giltspur (1998 2003) As a regional, then corporate Marketing Manager, I was responsible for various aspects of communications and sales management for this exhibit display company, including public relations, sales proposals and RFP responses, web content, trade shows, marketing collateral, sales forecast reports, and annual plans.
Ecolab Pest Elimination (1985 1998) I joined Ecolab as a freelance writer/editor in charge of developing and producing an employee communications newsletter. In my 13 years with this company, I progressed to Communications Coordinator, then Marketing Communications Manager. Through my tenure, I developed five distinct-genre newsletters, managed the Malcolm Baldrige Award submission process, wrote and coordinated publication of technical service manuals, managed the trade show program, and created and managed marketing collateral.
Suburban News Publications (1982 1984) As a reporter and copy editor for this weekly Ohio newspaper, I covered a schools beat, wrote feature articles, and edited releases.
Education
The Ohio State University (1978 1982) Bachelor of Arts in Journalism, with a minor in German. Graduated with Honors in the Liberal Arts.
Associations/Contributions
ASBPE. American Society of Business Publication Editors.
- Immediate Past President, Twin Cities Chapter
- At Large Board Member, Cleveland Chapter
- Chair, Web Redesign Committee
- Judge, 2008
TABPI
- Judge, 2007. 2008
Food Safety Summit
- Speaker, 2009
If you like my style, please take a look around the rest of this site, or contact me today!
I look forward to discussing your project or article with you!